After being just a few steps behind Chinese PC manufacturer Lenovo for the past year and a half, Hewlett-Packard has managed to regain its number one position in the Indian PC market in the fourth quarter of 2012.
Market intelligence and research company IDC has recently released data according to which HP repositioned itself as the leading PC brand in India in the October-December period of 2012, with a market share of 16.5%. Lenovo slipped to number two during that same time frame, with a market share of 13.2%. The third place went to Acer, with a market share of 12.1%.
In the second quarter of 2012, Lenovo enjoyed 16.9% in the Indian personal computer market, this being the percentage of total shipments. HP has regained the overall top position in the fourth quarter of 2012 with a market share growth of 3.5% on a year-on-year basis.
“HP’s position as No. 1 yet again is a testament to the trust that our customers place in HP’s innovation, rich product portfolio and an unmatched support infrastructure. We take this opportunity to reconfirm our commitment to continue elevating their experiences by offering the very best in notebooks and desktops, backed by the HP’s support promise. We are also confident that 2013 will be a successful year for us and we will live up to our customers’ expectations to come up with most innovative products”, said Vinay Awasthi, Senior Director – Product Category at HP in India.
Venu Reddy, Research Director at IDC – a leading provider of global IT research and advice – added: “HP has moved into #1 place in CY Q4 2012 (Oct-Dec 2012) driven by strong sales/marketing campaigns and good mind-share among consumers. This momentum was driven by the fact that portable computers continue to gain in dominance among the PC market segments despite weaker overall PC marketplace.“
However, for the full year (2012), Lenovo still managed to position itself as the number one PC brand in India, with a market share of 15.9%. This happened mainly because of Lenovo’s execution of the Tamil Nadu government free laptop program for students. HP came in second with a 15.2% market share, followed by Acer, who enjoyed a 13.2% market share in 2012, according to the same IDC data.
In December 2012, HP launched its first ultra thin hybrid PC, HP ENVY X2, which offers numerous advantages of having two devices in one. The notebook doubles as a tablet and has a detachable screen that becomes a full tablet when separated from the keyboard via a seamless magnetic latch.
In January 2013, HP launched HP Connected Music, a ground-breaking and seamless service. With the help of entertainment giants Universal Music India and Hungama.com, HP gave Indian consumers immense choice and access to global and regional digital music and content.
Add the wide range of desktop and notebook HP computers, workstations, inkjet and laser printing systems, calculators, handheld computers, software and accessories offered by HP’s Printing and Personal Systems (PPS) Group, and you can see why the brand is back to Number 1.
Last year, HP shipped 62 million per week worldwide, which is the equivalent of 2 computers every second. The company’s history of innovation and technological leadership, as well as an established record of industry-leading profitability, has made HP one of the best and most successful PC manufacturers in the world, not just India.